If there be only one other thing that you associated school-less Saturday mornings’ with per our youth other than the glorious array of animated programming, it’s the sugary pellets drowned in 2% sitting on our metal character TV trays promptly sat in front of a beastly television box. Because let’s face facts, chances are you were up way earlier than everyone else in order to call all the dibs on either FOX KIDS or CBS Saturday Mornings, and the ritual wasn’t complete without the breakfast of champions. It was quick, easy, and satisfying- especially in regard to a fresh unopened box that held a crappy piece of sugary-coated plastic within. And who cares. It was yours, and you got to that toy first. That was the start of a perfect Saturday.
Anyway, through our youth and well into adulthood we’ve seen a shit-ton of limited edition and themed cereal associated with film and TV come and then disappear as fast as they came. Maybe you remember some of these, and maybe you had no clue these suckers actually existed. In any regard, let’s travel down slightly-soggy memory lane and take a look at a few retro kinds of cereal from our childhood!
10. Mr. T
If you’ve never seen Pee Wee’s Big Adventure (and just what is wrong with you) then you might not even know about the infamous Mr. T cereal that debuted back in 1984. Developed by Quaker Oats, it sort of had a taste reminiscent of Cap’n Crunch. Also, I pity the fool that still doesn’t have their exclusive Mr. T stickers that came with a fresh box.
The force was totally located in your bowl with 1984’s Kelloggs cash-grab at the Star Wars franchise. I never had this one myself, but if you remember Alpha-Bits at all, many have said the Droid centered cereal tasted much like it. C-3PO’s usually carried some great prizes inside like masks from the films and plastic Rebel Rockets. However, I believe many were most stoked about the send away offers for the coveted Kenner action figures it offered.
Who could forget the all-important Ghostbusters cereal, and even more so, the commercial that advertised an opportunity to visit the Ghostbusters’ headquarters and meet one in person! Complete with marshmallow ghosts, fruity O’s, and glow in the dark Slimer marshmallows added later, the Ralston brand actually went through four different looks for the cereal: Two for each film, and two for the animated series one in which featuring Slimer. Whichever one you remember, it was a damn good cereal that turned your milk an excellent green. Speaking of excellence…
7. Bill and Ted
Well, clearly one of the most “awesome breakfast adventures” you’ll ever have is with the righteous Bill and Ted! Another Ralston creation, Bill and Ted’s Adventure cereal was a cinnamon-based flavored cereal with musical note marshmallows. If you remember this sugary gem, you might remember the box came with postcards depicting the pair’s trips through time. However, if you were really lucky, you snagged the cassette holder promotion that was encased on the outside of the box in celophane wrap. Now that, was a prize worthy of getting up at the ass-crack of dawn to beat your siblings to the pantry.
Now as much as this little asshole alien scared the bejesus out of me when I was a youngling, that damn peanut butter and chocolate E and T shaped cereal were sure as shit delightful. Introduced in 1984 by General Mills, rumor has it the flavor choice of the cereal was based off ET’s fondness for Reeses Pieces as depicted in the movie. In any regard, if you’ve never had a taste of this retro treasure, just pick up a box of Reeses cereal and pretend to be munching like a kid again.
5. Cabbage Patch Kids
Most likely the most healthy on this list is the Cabbage Patch Kids themed cereal brought to us by, who else, but Ralston in 1985. The promotional ads aimed at parents, in particular, boasting about how little sugar was actually in a serving- 3 grams according to a memorabilia site. Which may have attributed to that kind of stale taste, which is how I remember it. Also, the creepy as fuck fat smiling shaped faces that the breakfast consisted of. I only remember this due to the chances of winning an exclusive Cabbage Patch doll, which I didn’t. All that bland tasting, kind of wanting to be KIX but not quite cereal that I had to consume…. Blah.
Urkel-ize with 1992 Urkel-O’s! Laura Winslow will be your pet in no time by just shoving this crap in her face. Ralston’s strawberry and banana flavored breakfast for fans of extremely high-waisted pant wearing nerds everywhere rolled this one out in 1991. Several versions of this cereal appeared in stores, however the most memorable featured Urkel in a red, white and blue Uncle Sam get-up beating a marching band bass drum with “Urkel For President” slammed on the front. This box, in particular, contained an “Urkel For President” campaign button and an entry form to win a trip to Washington D.C. Which was a way better way to sell the fruity O’s rather than the initial slogan, “a fun, circle-shaped product”.
Listen, Batman was THEE jam when Michael Keaton and Tim Burton resurrected the caped crusader, so of course, a themed cereal HAD to follow. The bat-shaped cereal had a honey-nut flavor to it and you not only bought this sucker because, duh, BATMAN, but because of the Batman Bank that was offered as a premium plastic shrink-wrapped to the box.
2. Addams Family
1991 was Addams Family madness and were even invading your morning breakfast ritual thanks to Ralston. I don’t remember the cereal being anything great but the flashlights promptly displayed in front of the box rather than inside in the form of members of the Addams clan reeled us in. I still have my Cousin ITT blinker, and it remains a treasured childhood relic with a slight scent of 20-year old sugar dust.
I couldn’t tell you if this cereal was ca-ca or yum-yum, but as a huge fan of the film, I had to include the cereal featuring the adorable Gizmo introduced by Ralston in 1984 to coincide with the film’s release. And that’s about as long as the cereal lasted, as it seemed to have disappeared faster than a gremster being hosed down with H2O. Exclusive stickers were packaged inside this bad-boy along with an offer of a cute little Gizmo plush for $9.95 plus two proofs of purchase. Might I add, if you own the cereal premium relic, I’m feeling all the peanut butter and jelly towards you at this moment.