In February of 1989, video shop owners were targeted with the promise of immense Poltergeist profits with the final installment of the trilogy ready to be consumed by movie aficionados looking for their perfect Friday night scare at the local video rental outlet. With today being the 30th anniversary, a monumental milestone for tragically Heather O’Rourke‘s final film, I figured let’s rewind back to the film’s initial era and take a look at the exclusive VHS promo given to multiple video store chains to get this film in their shops!
Taken straight from a VHS copy belonging to the curator (unadjusted tracking and all) of Poltergeistiii.com, it truly is a beautiful vintage piece of history that unfortunately, makes me a little sad at the same time. Of course, all horror fans are aware of the untimely death of the genre’s favorite young demon attraction Heather O’ Rourke before the film was ultimately finished. So anytime I see the film, or promos regarding it, that’s always in the back of my mind. After the passing of O’Rourke, the director, cast, and crew didn’t even want to continue and the film was almost scrapped altogether. But, the powers that be pounded too much money in the project, and insisted the film be finished so here we are. While many consider the rounded out trifecta the weakest installment of the trilogy, I for one, appreciate the film for what it is, (and come on, it’s a fun popcorn flick) and have all the respect in the world for Heather’s final on-screen appearance.
Anyways I’m rambling. On to why you’re even here beloved VHS heads!
The seven-minute retailer promo offers some really cools facts, behind the scenes shots (not seen in other featurettes), interviews with the cast and crew, and of course details on the monster magic used to perform in the film! Including the infamous garage puddle scene! The retail price for the video was advertised to shop owners as $89.95 a piece, (and now you know what contributed to those pesky overdue fees) and purchases included a rad as hell 6-foot tall standee of Reverend Kane, an original theatrical poster to display, and a custom-made mobile counter display of the film to grab the attention of rental goers! What I wouldn’t give to own one of those retro rental artifacts!
Check out this national piece of VHS treasures below and give Poltergeist III a revisit today!