Remember when you would pop a squat in your bean bag chair with a hefty bowl of whatever sugary preference of artificial flavors happened to line your parent’s wooden pantry? You’d sip on your Ecto-Cooler that sat promptly on your metal TMNT tray, and binged watched Saturday morning splendor like it was nobody’s business. The only thing that made this routine miles more glorious, was if said cereal box was brank-stinkin’ -new. Becuase this meant you had first dibs on the mystery toy inside powdered with cereal residue.
Yeah. Once upon time brands like General Mills, Post, and other various distributors gave us prizes in our boxes of Fruity Pebbles. This practice of the extra incentive seems to have been, for the most part, a dying trend. As we rarely see this at all these days. Kind of a bummer, yeah? Well, I bring today the news from atop the marshmallow mountain that will make all your Saturday morning cereal dreams of nostalgia flavored milk come true! Collectible toy company Funko is releasing REAL HORROR and POP CULTURE CEREALS THIS SUMMER. With mini-funkos encased in every box!
Yes, as cereal-loving nostalgic adults we can partake once again in the treasure hunt for our own little toys (that we actually want) courtesy of the popular Funko brand! In an exclusive yesterday with Coronado Eagle & Journal, Funko founder Michael Becker laid out the news that these cereals’ will roll out June of 2018 and feature the likes of Freddy (which includes an all-new Freddy mini POP!), Beetlejuice, and the Mistress of the Dark herself, Elvira!
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”
He hit the nail on the head there. I’ll most definitely be buying two of each. One to pig-out with, and the other to sit on my shelf decaying into cereal heaven of righteousness. Look for these at your local collectible retailers and online stores!