Tag Archives: Horror Cereal

Seven Kickass Horror Toy Prizes From The Cereal Box

Until my sixth-grade Health class, I always just figured Boo Berry was considered one of the five main food groups.

I fondly remember the days when I would awake before everyone else in my house at the tender age of nine (yeah I’m an early birdie) on a gorgeous Saturday morning to catch the first wave of the ABC Saturday Morning lineup. I would hop out of my TMNT bedsheets, wander down the shagged rug hallway into the kitchen where the breakfast of Saturday morning splendor would commence, consisting of a bowl of my favorite cereal- Apple Jacks… or if we’re talking the Halloween season, duh Monster Cereals.

More often than not, when a glorious unopened box of cereal sat on the shelf with that eye-popping picture on the bottom left corner announcing to the world it held a treasure from the General Mills Gods inside, your morning breakfast turned into a goddamn win for the rest of the day.

Hey, when you’re a kid in the fourth grade, it’s the dumb little things like worthless plastic surprises in your sugary bowl of goodness that make life that much better.

Pulling out your mystery toy from the breakfast treat you valued as much as air felt like a victory of sorts; especially if you had siblings who always tried to beat you to the cereal prizes. Admit it. We all know that one person who dumped the entire box out into a giant bowl in an attempt to fetch the wonder toy, and hell maybe you’re guilty of it. However, in the case when a cereal brand would offer a horror-themed toy inside its four cardboard walls, all bets were off, and you bet your sweet ass I was getting that tiny Halloween treasure before anyone else.

I’m a selfish bastard. I have no regrets.

In honor of these nostalgic moments, let’s take a look back at “lucky seven” times digging towards the bottom of the cereal box for plastic horror valuables paid off big time. From plastic Frankenberry premiums to Monster Mitts, let’s stroll down horror cereal paragon memory lane…

Monster Mitts – HoneyComb

Back in the early ‘70s, Post Honeycomb cereal packaged these fabulous cheap plastic gloves marketed as Monster Mitts. Four different and colorful designs were placed at random inside select boxes consisting of a ghoulish hand unzipping to expose a skeleton, a bloody veiny mitt with the inclusion of a spider, a sea-monster type mitt, and a blue veiny mitt with an all-seeing eyeball. SWEET.

Monster in My Pocket- Kellogg’s Frosties (UK)

The toy line released by Matchbox in 1989 found its way into the UK version of Tonny the Tiger’s Den in the early ‘90s with one of the little buggers hiding inside along the sugary cornflakes as a promo. Later on, in 1995, the UK ran a Wrestlers Monster In My pocket crossover promo with the cereal. I’m an American brat. So I never got to see this cool advert as a kid, so didn’t become hip to this until the internet came along.

Addams Family Flashlights-Addams Family Cereal

1991 was Addams Family madness and were even invading your morning breakfast ritual thanks to Ralston cereals. I don’t remember the cereal being anything great but the flashlights promptly displayed in front of the box rather than inside in the form of members of the Addams clan reeled us in. Lurch, Thing, Cousin ITT, and Uncle Fester mini flashlights were up for grabs in this little diddy, and while the cereal itself didn’t last long, the flashlights themselves are highly sought after by vintage cereal toy fanatics. I still have my Cousin ITT blinker, and it remains a treasured childhood relic.

Spooky Speedsters- Monster Cereal

 The only thing the Church of Boo Berry could make me love it anymore is the inclusion of cereal box prizes once more. The Monster Cereal brand released various spooky treasures inside the marshmallow box of splendor for years, however, the Spooky Speedsters were one of the coolest. Back in 1981, Count Chocula had the coffin-shaped Midnight Creeper, Franken Berry rode the Silly Stretcher, and Sir Boo of Berry cradled the Crazy Cloud Car. Good stuff guys.

Monster Cereal Mascot figurines- Monster Cereal

Moving along with Monster cereal toys, the 8” tall, soft and squeezable vinyl figures are considered the treasure trove of monster cereal collectibles and if you have all four of these beasts, I envy you, kind sir or madam, more than a desperate rabbit who watches in sadness as some selfish kids eat his damn cereal.

Glow in the Dark Universal Monster Heads- Super Sugar Crisp

Before Golden Crisp, Super Sugar Crisp was the domain name for the Post sugary crispy cereal fronted by a sleepy-looking bear mascot; and in the 70s’ Universal Monsters dominated this cereal’s campaign- possibly in competition with General Mills’ Monster Cereals. In 1976, the Universal Monster glow-in-the-dark finger puppet heads that included Frankenstein, The Mummy, The Wolfman, and The Phantom of the Opera were fantastic treasures to find among a box of pediatric diabetes.

Those were cool enough, but I believe these to be the grand-daddy prize of all cereal treasures:

Universal Monsters Glow-in-the-Dark Pull-Out Posters-Super Sugar Crisp

In the same year of super monster madness via Post Super Sugar Crisp 1975, the cereal brand released fuckin’ amazing Universal Monster pull-out posters that were also glow-in-the-dark! These are deemed highly collectible in not only the cereal treasure hunter’s community but the horror genre’s fandom at large. I remember my Uncle had a few of these plastered on his walls when I was a kid, but have since been long gone. I’ve been on the hunt for these for a long time, but have yet to acquire any at a decent price. One day…

Also, it’s sort of hilarious they used the same commercial for the finger puppets as they did for the posters.

Funko Cereal With Vinyl Premium Prizes Launching This Month!

Grab your retro metal trays and pull out the bean bag chair, because Funko is taking over Saturday mornings’ with the launch of these highly anticipated themed cereals with premium vinyl POP! figure prizes inside! And finally this month, they’ll be available for consumption! Or to be added to your unhealthy Funko collection as the ultimate precious, (I’m looking at you Dallas Price). Whatever the case may be, and who cares really?! Just give me ten boxes of Freddy-O’s, please!

Originally reported earlier this year, the Funko blog made the official announcement today as to when, where, and the first themed cereals to roll out via this holy matrimony of sugary goodness and cereal premiums- a long-lost custom that needs to return mind you.

PER FUNKO:

“In July, Mega Man FunkO’s will be available at GameStop, Cuphead & Mugman FunkO’s will be available at Hot Topic, Freddy FunkO’s will be available through Funko, Nightmare On Elm Street’s Freddy Krueger FunkO’s and Friday the 13th’s Jason FunkO’s will be available at FYE, and The Lord of the Rings FunkO’s featuring Gollum will be available at BoxLunch. Additional cereals will continue to be added throughout the year for your snacking pleasure.

And of course, to put the fun back in breakfast, each box contains a collectible prize, making the boxes as much fun to collect as they are to eat! You’ll find a collectible figure inside every box of FunkO’s, so you’re going to want two boxes – one to taste, and one to display on your shelf with your Pop! collection.”

Images Via Funko

Funko Launching REAL Horror Cereal This June Featuring Freddy, Elvira, and He-Man!

Remember when you would pop a squat in your bean bag chair with a hefty bowl of whatever sugary preference of artificial flavors happened to line your parent’s wooden pantry? You’d sip on your Ecto-Cooler that sat promptly on your metal TMNT tray, and binged watched Saturday morning splendor like it was nobody’s business. The only thing that made this routine miles more glorious, was if said cereal box was brank-stinkin’ -new. Becuase this meant you had first dibs on the mystery toy inside powdered with cereal residue.

Yeah. Once upon time brands like General Mills, Post, and other various distributors gave us prizes in our boxes of Fruity Pebbles. This practice of the extra incentive seems to have been, for the most part, a dying trend. As we rarely see this at all these days. Kind of a bummer, yeah? Well, I bring today the news from atop the marshmallow mountain that will make all your Saturday morning cereal dreams of nostalgia flavored milk come true! Collectible toy company Funko is releasing REAL HORROR and POP CULTURE CEREALS THIS SUMMER. With mini-funkos encased in every box!

 

Image result for mini funko gif

 Yes, as cereal-loving nostalgic adults we can partake once again in the treasure hunt for our own little toys (that we actually want) courtesy of the popular Funko brand! In an exclusive yesterday with Coronado Eagle & JournalFunko founder Michael Becker laid out the news that these cereals’ will roll out June of 2018 and feature the likes of Freddy (which includes an all-new Freddy mini POP!), Beetlejuice, and the Mistress of the Dark herself, Elvira!

Per CEJ:

“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddie Kruger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can’t compete with Kellogg’s at Ralphs. We think people will buy one box to stock and one to rock. They’ll probably open one box and enjoy it and never touch the other one, because it’s a collectible.”

 

He hit the nail on the head there. I’ll most definitely be buying two of each. One to pig-out with, and the other to sit on my shelf decaying into cereal heaven of righteousness. Look for these at your local collectible retailers and online stores!