With Halloween just a few days away, (WOOHOO!) data analysts over at FrontierBundles.com have taken their annual research about horror villains to Google and analyzed fifteen popular icons from classic, pre-2000 horror movies. Over the past twelve months, the team searched each film in Google Trends and pulled the results on September 4, 2020.
District of Columbia
One can’t argue that Mary Shelly’s Frankenstein monster does, and rightfully should reign supreme across a lot of the states. However, it’s quite a flip from last year where Johnny boy, Jack Torrance reigned as King of the Horror Hill in Google trends- whereas this year, he only shines in Stephen King’s home state of Maine. You can compare last year’s result here.
For a more in-depth analysis, you can read the original findings over at Frontier’s website! Also, to check the data trends on the most used horror gifs on the interwebs, check out those results here!
Our annual horror google search expert friends over at Go.Frontier have a new scientifically measured list on the most popular horror icons this October; and either some of you are gonna be really mad or your inner child is going to laugh your ass off. Either way- good times are to be had and hey, this is ranked off OUR internet searches. So we can only be mad at ourselves if that’s the case.
In which case, I’ll add one to the google search engines myself!
Last year, the team put together a list of the most searched horror icons by state, (you can visit that again here). This time around in light of the fact text communication is at an all-time high in 2020 and with such, we all use GIFS to get our point across in both light-hearted and sometimes angry ways; the Frontier team has consulted seven different sources to determine the twenty-five most popular villains, and then ranked them in popularity based on the number of GIFs present on giphy.com in July 2020. The GIF-making site, Tenor, is included as one of the seven sources because it provided valuable data about the GIFs. Tenor was used to find the frequency of each villain searched and the dates it was most/least popular.
Are we ready for this? Here you go!
King of the GIFs will have to suffice for this wannabe King of the Jungle.
Amount of GIFs: 15,720
2. Michael Myers
Knife-wielding maniac Myers will have to set aside his feud with Laurie to claim his silver medal.
Amount of GIFs: 13,336
3. Wicked Witch of the West
This witch may not have gotten the ruby slippers, but she did nab 3rd place in the most popular GIF list.
Amount of GIFs: 10,013
4. Jason Voorhees
Camp Crystal Lake is missing an occupant while Jason gains popularity as the 4th GIF on the list.
Amount of GIFs: 8,349
5. Agent Smith
The matrix collides with the real world as Agent Smith laughs his way to 5th place.
Amount of GIFs: 8,139
6. Patrick Bateman
Turns out money can’t buy you happiness or the top spot for the list of popular villain GIF.
Amount of GIFs: 6,809
7. Jack Torrance
Jack Torrance shines in his 7th place spot for top most popular villain GIFs.
Amount of GIFs: 6,493
8. Tony Montana
Say hello to our 8th most popular GIF villain—just be sure to leave the cannolis.
Amount of GIFs: 6,242
We all float too but only Pennywise makes it into the top ten GIFs.
Amount of GIFs: 5,606
This ring-welding fiend may have had his eye set to first place but comes in at 10th instead.
Amount of GIFs: 5,064
It doesn’t take a Palantiri to see that this villain makes for a classic 11th place GIF.
Amount of GIFs: 5,055
12. Norman Bates
We don’t want to shower this motel owner with too much praise, but we hope he enjoys his stay at 12th place.
Amount of GIFs: 3,047
13. Lord Voldemort
He-Who-Must-Not-Be-Named casts a spell over our list of top 25 villain GIFs as unlucky number 13.
Amount of GIFs: 2,731
14. The Joker
This villain may have many faces, but one thing stays the same—people love a good Joker GIF.
Amount of GIFs: 2,690
15. Hans Landa
Egotistical Hans Landa may have set his sights on the top 10, but his ambition can only get him so far.
Amount of GIFs: 1,862
16. Hans Gruber
This famous villain may be more popular at Christmas time but it doesn’t stop him from the top 25 most popular villain GIF list.
Amount of GIFs: 1,833
17. Freddy Krueger
Nightmares really do come true as Freddy leaves Elm’s Street to snatch a spot in the top 25.
Amount of GIFs: 1,602
18. Darth Vader
The GIF force is strong with our 18th place winner.
Amount of GIFs: 1,246
It’s going to take more than a snap to get this Titan to first place.
Amount of GIFs: 660
The god of mischief reigns as number 20 on our popular villains GIF list.
Amount of GIFs: 540
Bane may have been born in the dark but he’s living large as the 21st contender for top villain GIFs.
Amount of GIFs: 505
22. Hannibal Lecter
Hello Clarice, if you’re looking for Hannibal you can find him lurking on our 22nd spot.
Amount of GIFs: 444
Good, good…Palpatine’s journey to 23rd place on the top 25 most popular villain GIFs list is complete.
Amount of GIFs: 393
24. The Grinch
What does Christmas Eve and the Grinch have in common? They both come in on the 24th.
Amount of GIFs: 373
The precious final spot in this GIF list is taken by none other than this tricksy villain who only has eyes for the One Ring.
Amount of GIFs: 225
Yep. With 14% of all used villain GIFs, The Lion King’s Scar reigns supreme. I mean, I suppose the sourpuss third-in-line to the throne would be giddy to finally be on top for once-legitimately.
Some fun facts via the research:
The least popular villain is Gollum from TheLord of the Rings (225) or .2 percent of the total villain GIFs.
October 13, 2019 was a big day for The Shining fans. Jack Torrance was the most-searched-for villain that day.
Darth Vader was the most popular on May 4, 2020—possibly in celebration of the popular tribute May the 4th Be with You.
It Chapter Two came out on September 6, 2019, when search volume for Pennywise GIFs peaked the highest. It then increased again on October 31, 2019 (Halloween).
Although it’s still up in the air if Die Hard is a Christmas movie, Hans Gruber was one of the most searched villain GIFs on December 24, 2019, alongside the Grinch.
On September 13, 2019, a Friday the 13th, Freddy Krueger and Jason Voorhees had the most search volume.
The villains with the highest search volume on Halloween were The Wicked Witch of the West from The Wizard of Oz and Michael Myers from Halloween.
Check out the website’s original list and findings here! So let’s hear from you guys. What is YOUR most used horror GIF? Mine? Definitely this one. And I for one would like to see a roaring surge in Spaulding GIFS, thank you in advance.