With Halloween just a few days away, (WOOHOO!) data analysts over at FrontierBundles.com have taken their annual research about horror villains to Google and analyzed fifteen popular icons from classic, pre-2000 horror movies. Over the past twelve months, the team searched each film in Google Trends and pulled the results on September 4, 2020.
| Alabama | Chucky |
| Alaska | Hannibal Lecter |
| Arizona | Frankenstein’s Monster |
| Arkansas | Ghostface |
| California | Chucky |
| Colorado | Alien |
| Connecticut | Frankenstein’s Monster |
| Delaware | Frankenstein’s Monster |
| District of Columbia | Carrie |
| Florida | Alien |
| Georgia | Ghostface |
| Hawaii | Norman Bates |
| Idaho | Ghostface |
| Illinois | Chucky |
| Indiana | Ghostface |
| Iowa | Pennywise |
| Kansas | Ghostface |
| Kentucky | Leatherface |
| Louisiana | Chucky |
| Maine | Jack Torrance |
| Maryland | Frankenstein’s Monster |
| Massachusetts | Frankenstein’s Monster |
| Michigan | Carrie |
| Minnesota | Frankenstein’s Monster |
| Mississippi | Chucky |
| Missouri | Norman Bates |
| Montana | Alien |
| Nebraska | Pennywise |
| Nevada | Ghostface |
| New Hampshire | Frankenstein’s Monster |
| New Jersey | Frankenstein’s Monster |
| New Mexico | Chucky |
| New York | Carrie |
| North Carolina | Frankenstein’s Monster |
| North Dakota | Hannibal Lecter |
| Ohio | Norman Bates |
| Oklahoma | Leatherface |
| Oregon | Alien |
| Pennsylvania | Frankenstein’s Monster |
| Rhode Island | Norman Bates |
| South Carolina | Frankenstein’s Monster |
| South Dakota | Ghostface |
| Tennessee | Leatherface |
| Texas | Chucky |
| Utah | Pennywise |
| Vermont | Alien |
| Virginia | Norman Bates |
| Washington | Alien |
| West Virginia | Pennywise |
| Wisconsin | Ghostface |
| Wyoming | Dracula |
One can’t argue that Mary Shelly’s Frankenstein monster does, and rightfully should reign supreme across a lot of the states. However, it’s quite a flip from last year where Johnny boy, Jack Torrance reigned as King of the Horror Hill in Google trends- whereas this year, he only shines in Stephen King’s home state of Maine. You can compare last year’s result here.
For a more in-depth analysis, you can read the original findings over at Frontier’s website! Also, to check the data trends on the most used horror gifs on the interwebs, check out those results here!
Nightmare Nostalgia 