The ’80s were a grand decade for the little plastic nightmare known as Chucky and I think it’s fair to say, this era belonged exclusively to the slasher. From Freddy, Jason, to Michael, the 1980’s coined the word slasher and turned it into an unstoppable phenomenon. Between brilliant marketing from all those inducing ass-whoopings from calling 1-900 numbers to every kid on your block dressed up as Freddy; sporting a plastic garbage bag Ben Cooper costume on Halloween. The era of the slasher was a glorious time to be alive for horror fans. And in 1988, a small but fierce force entered into that iconic fraternity of slasher legends in the form of what looked like, a My Buddy doll from the seventh layer of Hell.
When Child’s Play opened in theaters back ’88, no one expected the pint-sized Good Guy to launch the kind of fanfare Chucky brought to the horror game. The movie made on a less than stellar budget of only $9 million ended up pulling in almost four times that amount worldwide upon its theatrical release and ended up spawning seven sequels over the past 30 years, including an upcoming Child’s Play series in the works!
Back in the glory days of the Polaroid cassette videotape, studios such as MGM would send out promotional VHS screeners of new releases to mom and pop video stores in an effort to get that movie lined up on their shop shelves. On a side-note, I remember the first time seeing Chucky’s face at my local one-stop rental shop Action Video and my seven-year-old self, fresh off a viewing of Dolls, was immediately impulsed to rent the little sucker. Not knowing a thing about it, and so glad I did.
Anyway, these VHS screeners sent out apparently also contained some extra promotional material intended to fancy up the marketing. In this case, a six and half minute promo of a stiff as fuck Chucky salesman breaking into a rap about his movie and the cheese is so delicious my friends. Also, you gotta appreciate the gangster aspect of good ole’ Chucky taunting both Freddy and Jason in this promo.
“Jason? HA! He’s so scared of me, he’s gotta hide behind a mask.”
Beautiful. Check the video out below uploaded by YouTube channel DoctorSnowcone!