Long before Redbox, grocery chains were a formidable competitor for video and game rentals.
Many, MANY moons ago, I grew up in a quaint neighborhood where I had the privilege of having both a community center and a shopping mall about a mile away from my house. Just past the community canter and a bridge to the freeway, stood an array of stores that served my childhood basic needs, such as a McDonald’s, Naugles, Pizza Hut, Sav-On Drugs Pharmacy, the ALL IMPORTANT Mom-and-Pop video rental store Action Video, and our local Smiths grocery store-which also harbored its own video rental shop inside the store walls.
It’s another store inside a store! Cue it Mike!
Being able to grab a package of Magic Middles, some cherry coke, and a rental copy of Creepshow 2 is an experience that only 80s and 90s kids really got to live through, and I’m pretty happy I was a part of it. Although I have heard some whisperings throughout the Internet of some being active in small towns around the USA, they have mostly been lost to time and overshadowed by their big brothers of local video rental stores and the dreaded Blockbuster mass market for people looking back on video rental days with their nostalgia hats on; and I personally think they deserve a lot more respect dammit.
To be clear, I was a pretty loyal customer to Action Video, the fact that my mother worked at the deli inside Smiths sometimes made it more convenient for me rent or her to pick up and drop off my weekend requests if they were available. Plus, it never hurt that the clerk gave me free boxes of Raisinets. Also, there was something quite charming about them. They were small, quaint, and very personable. Hell, some of them even donned the ever mysterious black curtain!
It was also something to look forward to if you so happened to be dragged against your will to go grocery shopping with your parents because at least you could make that request to rent Sleepaway Camp a lot more convincing since you (or they) didn’t have to walk a few store pegs down to retrieve it; just to the front of the store by the smokey slot machines!
Don’t forget your free kid cookie card that allows you one free fresh chocolate chip cookie from the bakery on the way up there!
I also have to appreciate that if Action Video or your preferred video rental stop were out of stock of your wishlist movie or NES game, you could usually rely on ye-old tiny faithful here to at least have ONE copy of what you were wanting. Yeah, the place was like the size of my living room, (at least this one was anyway) but goddamn if they couldn’t fit at least 3,000 movies in there with their magic bred’ skills. Napoleon Dynamite would have pleased. These places did well enough mind you, but I just don’t think they had the kind of foot traffic a full sized store would have- hence the chances of your beloved rental being there even higher.
So indeed, I just wanted to take a portion of my day and salute these little video shops inside grocery chains. You made that Saturday morning food shopping trip a little more tolerable.
Religious horror hits a primal cord within us all. Even to unbelievers, there’s an unmistakable lure of curiosity that cannot be squelched by any amount of modern logic. Modernism, sincere as it may be, attempts to protect us from the arcane such as concepts locked away in frightful prophecies securely kept in musty and old esoteric libraries. Prophecies many today would prefer to leave hidden beneath a century of dust.
But can these mystifying forewarnings be sealed away forever and what dreadful truths may they reveal? The theological study of the End Times is known as eschatology and is a branch of research dedicated to deciphering the recorded warnings of cataclysmic events to come that’ll shatter reality and bring a final end to all we now know.
Denial, negligence, and good old tried-and-true blissful ignorance do precious little to expunge these dire foretellings that caused the ancients to quake upon their reading. Many people reduce them to nothing more than superstition and leave it at that. Thankfully for us all though religious horror takes such concepts and creates modern-day masterpieces to shock and sicken generations.
And so came a little movie called The Omen that rekindled the fires of Hell across the globe and audiences basked in its satanic glow. The film is subtle but brimming with evil intent as it focuses on the early beginnings of the scariest person found in New Testament literature – the Antichrist.
Christ’s satanic counterpart seemingly snuck into our world like a serpent beneath our noses and upset the establishment people were so comfortable with. Sure, Satan was no new concept in Hollywood. B-level films littered the Drive-In nearly every weekend and there’s nothing wrong with that. But people didn’t take such movies seriously. They were cheap popcorn thrillers. People watched them, screamed or jeered, and then went back home probably forgetting all about them. Satan slithered back into the shadows once the credits rolled and that was that.
The Omen on the other hand was a very different type of beast altogether. For one thing, as a project portraying the demonic, it was taken very seriously by the studio and placed into the hands of a competent filmmaker, Dick Donner, who decided to remove any overt satanic imagery. Donner’s approach was for the movie to look like a series of terrible tragedies. Imagine having the worst day of your life sort of deal.
As I stated earlier, it’s a subtle film but Darkness swells in every scene. From the moment the film opens and we follow Ambassador Thorn (brilliantly played by Gregory Peck) as he rushes to the hospital for the birth of his son to the final shot of the movie at a solemn graveside at the movie’s conclusion audiences were unexpectedly changed by something primal they had just watched.
One thing that made the movie work was the casting choices. Actors will either make or break a project and casting is vital. Originally, Charlton Heston, renowned for his portrayal of Moses in Ten Commandments and the titular role of Ben-Hur, Heston was a name that brought regality to a project. Donner wanted a serious actor for the lead role because he believed if audiences saw someone like Heston or Gregory Peck being scared on the screen it would unnerve them somehow. He was right.
Unlike many hundreds of movies featuring the Devil, The Omen struck a chord and audiences were fundamentally changed thanks to it. Suddenly people were exiting movie theaters with thoughts of the End of Days possessing their thoughts like black magic. A single movie managed to do what the clergy spend a lifetime hoping to achieve – get people’s asses back in church!
What if the Antichrist was alive today but was just a little kid?
That question ignited a nightmare that became one of the most influential horror movies of the century. To the terror of many, The Omen was more than fiction but acted more as an accurate account of prophecies they saw as being fulfilled daily.
The film was the apex rising out of a perfect storm of bizarre circumstances.
For starters, Satanism became a nationally recognized religion and was accepted for its darker practices of the occult to the shock and horror of many Bible-believing Christians. For many, it was a sign of darker things to come because, for the most part, many didn’t understand the actual belief system installed by its founder Anton Lavey. Following more paranoia than facts, many religious people saw the Church of Satan as a headquarters for an invasion of Satanic entities. A portal to things that could not be sealed once opened by willing mortal hands.
Not only had Satan been given his own institution but the ‘God is dead’ movement had swelled to alarming numbers and wasn’t hard for people to accept considering how few people still attended church on a weekly basis.
Strange cults like the Manson Family were also on the rise. Cults whose members broke into homes and cut the unborn baby from its mother’s womb disgusted the nation, leaving many to wonder how such a thing could happen in a God-fearing country. Murderous cultists were just another piece in the End of Days puzzle and everyday people found it easy to believe that maybe, just maybe, some left hand of Darkness was pulling the strings.
Added to this were political scandals which led people to lose faith in their governments, adding one more fallen establishment to the fro. Not to mention the Vietnam War nearly drove the whole country entirely insane.
The church had failed and the occult was rapidly rising. The government had failed and in need of some new power to take the reigns.
The Omen was released at the perfect time during a period of unsettling turmoil and managed to terrify audiences. The film’s creators expertly merged biblical prophecies with current events, resulting in an unsettlingly perfect connection.
This created a new kind of biblical cinema that shook society to its core.
The golden era of biblical epics such as Cecil B. DeMille’s The Ten Commandments or Ben-Hur was long gone. The King of Kings was now the whisper of a bygone age and motion pictures like The Exorcist and Rosemary’s Baby started a new wave of supernatural excitement proving Satan’s day was at hand.
The Omen was part of this new wave of spiritual horror. Its infernal genius lies in its boldness to crack open the Holy Scriptures and bring to life the darkest aspects therein revealed. The book of Revelation was a genuine inspiration behind the material.
The result is a remarkable achievement that speaks for itself.
Adding to the dark nature of the movie’s tone is the (sin)sational score composed by Jerry Goldsmith. Goldsmith admits the inspiration came to him while at Mass. The song Ave Maria was being sung and as the words flowed across him a black idea blanketed his thoughts. “What would it sound like if they were worshipping Satan instead?” he wondered. Thus one of the most haunting film scores of all time was brought to life.
Goldsmith took the established concept of Mass, the sacraments, the holiest act of Mass, and offered it to Satan. Sanguis bibimus – ‘The blood we drink,’ Corpus edimus – ‘The body we eat.’ Any good Catholic will associate this with the Holy Act of Communion. But this is where the ritual goes dark, Tolle corpus Satani. Ave! ‘Raise the body of Satan. Hail!’ Brilliant and covert. The song becomes a litany of Satan worship and serves as the movie’s main theme securing Goldsmith the oscar that year.
It’s one of those things where you may not have known what was going on – or why you felt uncomfortable hearing it played – but your brain surely did.
Not to mention the infamous priest’s death (impaled upon a church spike) was based on an actual event that happened nearby where the screenwriter lived. That and many strange accidents happening to the cast and crew both on and off set while the movie was being filmed led many to speculate the production was in fact cursed by the powers of Hell that did not want their wiles and ways to be made public knowledge.
Overall The Omen is a mystery even to this day. I grew up in a very religious home where it was forbidden to watch which only intensified its awe and wonder in my mind. What could be so horrible about this movie that preachers so profusely condemned it from behind sweaty pulpits? The fundamentalists I grew up under acted as if a world of the Satanic would be torn open upon a single viewing.
Naturally, it was on my must-see list of movies along with The Last Temptation of Christ. The movie is respectful to the biblical source material it borrows from though and, well frankly, is just a very damn good movie to watch. It has a regal class seldom spoken of. People love to talk about elevated horror as if it’s a brand new thing but I’d argue it’s a sophisticated branch of the genre that’s been with us for years. Movies like this prove it.
The Omen proved to be a box office success and became one of the most influential horror movies of all time. Its financial success allowed Fox Studios to funnel in a little more money into a little-known science fiction project being made at the time called Star Wars. I love that by the way. Damien might’ve helped save Star Wars!
It also inspired one of the most groundbreaking heavy metal records of all time, Iron Maiden’s Number of the Beast! Bruce Dickenson (lead singer) says he saw the movie and then had one of the most vivid nightmares of his life later that night. That’s pretty fucking metal.
Final Thoughts – The New Prequel
I’ll admit I mocked the idea of a prequel to The Omen. I felt it would be just another nostalgic cash grab that would suck like most others do. Then the rumors started settling in and people were praising this movie, The First Omen. Naturally curious I had to check it out for myself despite saying I’d never give it my attention. I think I said something like I’d rather tickle my dick with a cactus than go see it.
Well, I went to watch it.
You need to understand I’m not a big fan of any of The Omen sequels. So why the fuck would I care to see a prequel? Let alone sing its demonic praise unless it genuinely deserved it? So what did I think?
I unexpectedly enjoyed this movie, despite my initial skepticism.
The First Omen is a welcomed addition to the lore and adds a few new insights into the darker conspiracies behind the original movie. As far as prequels go I have to admit it’s one of the best I’ve seen. I mean I had to come home and immediately watch the original classic right away. The two line up masterfully.
So to all my friends who endured weeks of me bitching about this movie here I am humbly eating a big fat mouthful of crow. I was wrong, y’all.
So is this the start of a new franchise? Like with this movie’s success will they skip ahead and do a new retelling of Damien’s adult life as the Antichrist? I would say ‘Please God just stop!’ but I was proven wrong by a prequel so who knows? If done right and done well I’ll be in line to see it.
So if you like sophisticated horror and religious thrillers The Omen is a great watch. If you’ve not seen it yet there’s no better time than now. Make an event of it and go watch The First Omen before you do.
On March 24th, 2020, the horror world received the news that legendary filmmaker Stuart Gordon passed away at the age of 72. According to a source that had spoken with someone close to the family, Gordon had been sick for some time and ultimately passed from multiple organ failure brought on by kidney disease. The grand visionary of independent horror and theater aficionado lit up the 80s’ VHS section with such works asRe-Animator, From Beyond, and of course, the film I really want to talk about right now- DOLLS.
If you’re familiar at all with my internet ramblings, you already know my love of horror history, watching Halloween in my diapers with my father. Around the time I was eight years old, I was well versed in the Slasher and Universal Monsters Genre; with ANightmare on Elm Street1, 3, and 4, Friday the 13th films, Halloween movies with almost a nightly visit from Stephen King’s Silver Bullet all in pretty heavy rotation in my Pioneer VHS cassette player. What can I say- creature of habit. Until one day on our Tuesday night visit to our local Mom-and-Pop video rental store, something caught my eyes that changed my comforting rotation of horror flicks forever.
As an eight-year-old little girl, I was completely enamored with the VHS cover alone. You see, I had already had a fascination with creepy dolls. Mainstream popular films like Poltergeist and at the time, a recently released Child’s Play had only fueled that curious fetish further.
Squirlling off for a second, again, just another grand example of how powerful good ol’ VHS box art had and continues to be with such online retailers as Shout! and Arrow preserving that beautiful legacy of horror home video art.
Anyway, I grabbed it off the shelf to show the Mother and disgusted as she was looking at it with an attempt to push me into another rental from the “kiddie” section, she gave in. Upon our return, I settled in with a nice juice box of Hawaiian Punch, (if you remember those boxed 10-packs- fist bump to you buddy) a can of Sour Cream and Onion Pringles and rode the Full Moon journey into this crazy ride of killer yet somehow weirdly compassionate dolls, witches, and straight to the point moral warnings to humanity. Or at least in this version-be a decent human or a witch might turn your dumbass into a creepy as fuck decorative dolly porcelain. And you know what? It’s been one of my all-time favorites since then.
DOLLS is sort of a dark and twisted fairy tale with just the right amount of gore and goofiness. The film starts with a shithead Dad, the even bigger shithead Stepmom, and a young girl Judy clutching her favorite toy “Teddy” getting stranded in the middle of creepy backwoods nowhere England with a severe thunderstorm approaching. In an attempt to seek shelter, the family heads out on foot to a spotted castle-like mansion that just so happens to be sitting close by- it’s like none of these guys had ever seen a horror movie in their entire life. Little Judy, lagging behind annoys the evil stepmother played by Stuart Gordon’s wife Carolyn Purdy-Gordon, snatches Teddy and tosses it in some bushes setting up one of the most glorious scenes in the film.
Big kudos to special effects supervisor and head honcho make-up artist Gabe Bartalos (TCM 2, Basket Case) for this magnificence that runs consistently throughout the film.
Moving on, the trio makes their way to the mansion, breaks in because why not, and gets met by an elderly toy maker couple at gunpoint played by Guy Rolfe and Hilary Mason; who then takes pity on them upon seeing the presence of a child in the mist. They take them through the endless hallways of the home to see the place is filled with hundreds, maybe thousands of nightmare-inducing dolls. Then we throw in two criminal punk rock hitchhikers with a bumbling but loveable man-child also seeking asylum and hot damn we got ourselves a movie now!
The dolls themselves pretty much do the couple’s bidding. Giving people a chance to basically just not act like a dick and be respectful. It seems like these really are the only rules in this home filled with little homicidal plastic terrors. But, we wouldn’t have a movie if that were the case, so of course, some of these people cross the dickhead line and pay the ultimate price. According to the Blu-ray from Scream Factory, Stuart Gordon reveals his inspiration behind the look and story of DOLLS, involving being accidentally locked in a room full of Victorian-style porcelain horrors for some time.
Yep. A big bag of FUCK NO for me.
Dolls, usually overlooked by such films in Gordon’s Rolodex like From Beyond and Re-Animator, has gained a monumental cult of popularity over the past ten years thanks to the multiple horror internet outlets dedicated to this sort of thing. To me personally, the story of what is actually a pretty damn abused girl by the hands of her asshole father and his new wife partnered with her pure innocence and love of toys remains extra special and a cautionary tale at its finest. It also opened up a whole new world of 80s horror shortly after as I began to expand my genre curiosities based on VHS box art alone.
Thanks for the memories and the movies Stu. Rest in peace, toy soldier.