Video Stores | Nightmare Nostalgia

Long before Redbox, grocery chains were a formidable competitor for video and game rentals.

Many, MANY moons ago, I grew up in a quaint neighborhood where I had the privilege of having both a community center and a shopping mall about a mile away from my house. Just past the community canter and a bridge to the freeway, stood an array of stores that served my childhood basic needs, such as a McDonald’s, Naugles, Pizza Hut, Sav-On Drugs Pharmacy, the ALL IMPORTANT Mom-and-Pop video rental store Action Video, and our local Smiths grocery store-which also harbored its own video rental shop inside the store walls.

It’s another store inside a store! Cue it Mike!

Being able to grab a package of Magic Middles, some cherry coke, and a rental copy of Creepshow 2 is an experience that only 80s and 90s kids really got to live through, and I’m pretty happy I was a part of it. Although I have heard some whisperings throughout the Internet of some being active in small towns around the USA, they have mostly been lost to time and overshadowed by their big brothers of local video rental stores and the dreaded Blockbuster mass market for people looking back on video rental days with their nostalgia hats on; and I personally think they deserve a lot more respect dammit.

To be clear, I was a pretty loyal customer to Action Video, the fact that my mother worked at the deli inside Smiths sometimes made it more convenient for me rent or her to pick up and drop off my weekend requests if they were available. Plus, it never hurt that the clerk gave me free boxes of Raisinets. Also, there was something quite charming about them. They were small, quaint, and very personable. Hell, some of them even donned the ever mysterious black curtain!

It was also something to look forward to if you so happened to be dragged against your will to go grocery shopping with your parents because at least you could make that request to rent Sleepaway Camp a lot more convincing since you (or they) didn’t have to walk a few store pegs down to retrieve it; just to the front of the store by the smokey slot machines!

Don’t forget your free kid cookie card that allows you one free fresh chocolate chip cookie from the bakery on the way up there!

I also have to appreciate that if Action Video or your preferred video rental stop were out of stock of your wishlist movie or NES game, you could usually rely on ye-old tiny faithful here to at least have ONE copy of what you were wanting. Yeah, the place was like the size of my living room, (at least this one was anyway) but goddamn if they couldn’t fit at least 3,000 movies in there with their magic bred’ skills. Napoleon Dynamite would have pleased. These places did well enough mind you, but I just don’t think they had the kind of foot traffic a full sized store would have- hence the chances of your beloved rental being there even higher.

So indeed, I just wanted to take a portion of my day and salute these little video shops inside grocery chains. You made that Saturday morning food shopping trip a little more tolerable.

In February of 1989, video shop owners were targeted with the promise of immense Poltergeist profits with the final installment of the trilogy ready to be consumed by movie aficionados looking for their perfect Friday night scare at the local video rental outlet. With today being the 30th anniversary, a monumental milestone for tragically Heather O’Rourke‘s final film, I figured let’s rewind back to the film’s initial era and take a look at the exclusive VHS promo given to multiple video store chains to get this film in their shops!

Taken straight from a VHS copy belonging to the curator (unadjusted tracking and all) of Poltergeistiii.com, it truly is a beautiful vintage piece of history that unfortunately, makes me a little sad at the same time. Of course, all horror fans are aware of the untimely death of the genre’s favorite young demon attraction Heather O’ Rourke before the film was ultimately finished. So anytime I see the film, or promos regarding it, that’s always in the back of my mind. After the passing of O’Rourke, the director, cast, and crew didn’t even want to continue and the film was almost scrapped altogether. But, the powers that be pounded too much money in the project, and insisted the film be finished so here we are. While many consider the rounded out trifecta the weakest installment of the trilogy, I for one, appreciate the film for what it is, (and come on, it’s a fun popcorn flick) and have all the respect in the world for Heather’s final on-screen appearance.

Anyways I’m rambling. On to why you’re even here beloved VHS heads!

The seven-minute retailer promo offers some really cools facts, behind the scenes shots (not seen in other featurettes), interviews with the cast and crew, and of course details on the monster magic used to perform in the film! Including the infamous garage puddle scene! The retail price for the video was advertised to shop owners as $89.95 a piece, (and now you know what contributed to those pesky overdue fees) and purchases included a rad as hell 6-foot tall standee of Reverend Kane, an original theatrical poster to display, and a custom-made mobile counter display of the film to grab the attention of rental goers! What I wouldn’t give to own one of those retro rental artifacts!

Check out this national piece of VHS treasures below and give Poltergeist III a revisit today!