Tag Archives: Leprechaun promo

Tales From the Video Store: LEPRECHAUN (1993)

It was a sunny Spring Saturday in April 1993. I was eleven years old and had my weekend routine of riding my bike a mile up to my local shopping center near my home, where my friends and I would peruse Osco Drugs for some snacks and the latest in MAD and FANGORIA magazines along with the ever essential stop next door to our mom and pop video shop, ACTION VIDEO to grab our weekend flicks and video games for rental. After purchasing some leftover Easter candy on sale, we headed to the video store, and as soon as we walked in the door, there was a giant standee VHS cutout of a new release that immediately intrigued us: LEPRECHAUN FROM VIDMARK NOW ON HOME VIDEO.

Fantastical horror was and still is my jam, so of course I right away grabbed a copy knowing full well this was going to be glorious cheese- and it did not disappoint.

SYNOPSIS:

Dan O’Grady (Shay Duffin) steals 100 gold coins from a leprechaun (Warwick Davis) while on vacation in Ireland. The leprechaun follows him home, but Dan locks the murderous midget in a crate, held at bay by a four-leaf clover. Ten years later, J.D. Redding (John Sanderford) and his daughter, Tory (Jennifer Aniston), rent O’Grady’s property for the summer. When their new neighbors accidentally release the leprechaun, he goes on a murderous rampage to reclaim his gold.

If you haven’t seen this movie yet, and what the hell if you haven’t, everyone going into this should know it’s a B-grade cheese show. They didn’t even attempt to make it sound like serious horror back when they were producing it. There are zero reasons anyone should not know the Leprechaun franchise is basically one long-running joke. I’m pretty convinced that as the series went on with sequels, they were just trying to figure out how Looney Tunes they could get with the concept.

But it’s a classic. It was the beginning of a broader movement among writers and directors to have more fun with the concept of horror. The industry was finally beginning to come around to the idea that bad could mean good. All the major franchises jumped on the concept, and that brought us some of the best horror movies I can think of. And let’s face facts: Warwick Davis, a serious theatrical actor, gave an A-grade performance as a homicidal mythological maniac. Props to that guy.

That’s what makes the magic, though. It’s video store gold that you found at the end of the Rainbow Room, behind the Family titles and before you hit the black curtain point of the shop that is about a three-foot-tall, shoe-shining, homicidal sprite, in a green tuxedo. That should have tipped you off to what you were about to get.

It’s one of those movies we rented to watch and riff on with your friends. Which gives it a really special memory in my old nostalgic bank there. The movie is silly, not even remotely scary, hammier than an Italian smokehouse, and carries the plot of something you might expect out of a Full Moon picture. Which I personally love, so that is in no way a complaint here, and the movie can be summed up in the big one-liner delivered by the child actor at the end:

Yet another beautiful video store discovery that has become an annual tradition for St. Patrick’s Day, and then sometimes Leprechaun 3 when I feel a little saucy.

VHS GOLD! The RARE Vidmark Leprechaun VHS Retailers Promo!

I found something better than a four-leaf clover here! In the spirit of 30 years of the Leprechaun movies, we as a horror collective, have struck VHS GOLD with the full bonus material from the very rare Leprechaun VHS retailers’ promo from 1993! I’ve personally never seen it until very recently and if you know me, you know this kind of shit is my kryptonite.

Pretty bold of me to put that out there if anyone wants to wear me down, eh?

Uploaded to Youtube by LUNCHMEAT VHS, the retailers’ promo was aimed at getting a buttwad of VHS copies into national chains/mom-and-pop video stores for consumers’ eyes to feast on. The promo pimping out Warwick Davis’ now iconic horror role went hard as fuck making this movie sound like it was the greatest thing since sliced bread.

I mean, this Vidmark Lep bendy toy is a great contender for making that argument.

The promo’s narrating salesman was a bit off in his 12-15 million gross box office projection of the 1993 cult classic when the film actually only took home over 8 million, but that’s still a pretty respectable number for a low-budget horror film about a homicidal leprechaun!

The promo also features nationwide publicity stunts that including a couple of smaller fellows dressing up as the Leprechaun character marching in protest at the New York Stock Exchange.

PRICELESS.

Then, there are the highlights of the glorious tie-in promos available to the public because again, I’m a sucker for stuff too where restaurants like Domino’s and Subway got in on the Lucky Lep March Madness. And speaking of March Madness, The NBA had promotional LEPRECHAUN NIGHTS for fans as well as the NHL.

As much as I get a kick out of that, honestly my favorite part was this BOLD statement from “fan reactions”- “Leprechaun makes Freddy Krueger look like Mr. Rodgers!”

I don’t know how homeslice said that with a somewhat straight face but I thoroughly enjoyed that.

Now…

Try as you will, and try as you might, If you don’t watch this retailer promo, you won’t be able to sleep through the night!