I found something better than a four-leaf clover here! In the spirit of 30 years of the Leprechaun movies, we as a horror collective, have struck VHS GOLD with the full bonus material from the very rare Leprechaun VHS retailers’ promo from 1993! I’ve personally never seen it until very recently and if you know me, you know this kind of shit is my kryptonite.
Pretty bold of me to put that out there if anyone wants to wear me down, eh?
Uploaded to Youtube by LUNCHMEAT VHS, the retailers’ promo was aimed at getting a buttwad of VHS copies into national chains/mom-and-pop video stores for consumers’ eyes to feast on. The promo pimping out Warwick Davis’ now iconic horror role went hard as fuck making this movie sound like it was the greatest thing since sliced bread.
I mean, this Vidmark Lep bendy toy is a great contender for making that argument.
The promo’s narrating salesman was a bit off in his 12-15 million gross box office projection of the 1993 cult classic when the film actually only took home over 8 million, but that’s still a pretty respectable number for a low-budget horror film about a homicidal leprechaun!
The promo also features nationwide publicity stunts that including a couple of smaller fellows dressing up as the Leprechaun character marching in protest at the New York Stock Exchange.
Then, there are the highlights of the glorious tie-in promos available to the public because again, I’m a sucker for stuff too where restaurants like Domino’s and Subway got in on the Lucky Lep March Madness. And speaking of March Madness, The NBA had promotional LEPRECHAUN NIGHTS for fans as well as the NHL.
As much as I get a kick out of that, honestly my favorite part was this BOLD statement from “fan reactions”- “Leprechaun makes Freddy Krueger look like Mr. Rodgers!”
I don’t know how homeslice said that with a somewhat straight face but I thoroughly enjoyed that. Now:
Try as you will, and try as you might, If you don’t watch this retailer promo, you won’t be able to sleep through the night!