Are you ready for Santa Freddy?!
Ahh, the days of VHS retailers’ promos. If you’re new here. you should know this stuff is my Kryptonite and you’ll see me rant and rave over this a lot- so buckle up. In case you’re not hip to what the hell a VHS screener may be, let me break it down for you:
It’s basically an early release of a VHS tape sent to video store owners that will ultimately either sway them to stock the shelves with said movie or give it a hard pass. In addition, some of these screeners would be sent to the media for review. Hard to imagine a time when critics would have to actually wait on the postman to deliver physical media as opposed to a screener email that can be obtained in under 60 seconds, eh?
In the horror genre of the 80s, there was no better salesman than that of Robert Englund pimping his Nightmare movies to Mom and Pop video shops. Freddy, or rather the TRUE Sandy Claws here, gets into the holiday spirit as a December release date approaches for the Nightmare franchise’s biggest hit yet, A Nightmare On Elm Street 4: The Dream Master. For Video Stores, this wasn’t really a hard sell as stated, the movie did monstrous at the box office for a Nightmare film, and was a big hit for Freddy fans alike.
However, that didn’t stop Englund from making the promotional rounds in and out of his Freddy makeup to advocate for The Dream Master! From late-night talk shows to his own MTV hour-long special, 1988 belonged to Freddy. Also, let’s not forget this was also the year Freddy’s Nightmares debuted on syndicated television!
Yes sir. Freddy was the KING of horror in ’88.
The promo begins with a few snippets of 1985’s The Santa Claus Movie but is quickly interrupted by the 1988 “Sandy Claws Movie” as Freddy dives right into pimping his product that made him a pop-culture phenomenon and why Video retailers should stock up on Dream Master.
I mean, if that 3D media lightbox insert wasn’t enough to get them to buy even if they hadn’t seen the movie, then nothing would have swayed them.
This thing is totally on my horror treasure hunt list.
Anyways, enjoy another rad VHS Retailers promo but with a horror holiday slice to the gut nuggets!