Tag Archives: VHS Promo

Dial M For Monsters! The “Little Monsters” VHS Retailer Promo!

Regarding gateway horror, Little Monsters ranks right up there with the best of them introducing a slice of horror to a young generation in some subtle, and some not so subtle ways. I mean, if you’re gonna tell me BOY didn’t scare the piss out of your apple juice as a kid, you just might be a sociopath.

In August of 1989, Little Monsters was unleashed in limited capacity to select theaters due to the film’s financial distributer Vestron filing for bankruptcy. I can only assume because of this, many kids like myself, caught their first viewing of Fred Savage and Howie Mandal fucking with Ronnie’s lunch via a stint of showings on the new Disney channel (totally me), or by a rental via their local video store. And oh man, did the studios really sell this movie to mom and pop video retailers across the US as we were up to our horns in promos for this national nostalgic treasure!

The biggest promotion to coincide with the film’s release on VHS, was obviously the “Dial M For Monsters” campaign; which had consumers flocking to their rotary phones and potential ass-whoopings’ in an attempt to win a grand vacation to Hawaii, among other prizes like a sweet Little Monsters glow-in-the-dark t-shirt and a pin-ball machine. The visual promo, seen below, is a two-minute long rap that was featured on the VHS to get pumped up about the contest, along with spreads in several Teen- targeted magazines like SuperTeen and Loudmouth to get the word out. Not sure who, or if anyone actually won these things, but damn it would be nice to know who owns that Black Knight pinball machine now!

At only $89.95 per cassette purchased for a VHS store, the retailer kit included with said contract was pretty sweet, and clever for bringing kids into the store looking to win this contest as the Little Monsters stand-dees and displays provided much needed clues for the game. Mom and Pop shops themselves had a shot at winning the sweepstakes with a picture puzzle delivered directly to them along with their purchase, and if they solved it, were eligible for the grand-prize themselves.

While it was, a radical promotional hype for the movie indeed, the best promos for this movie at the end of the day were all the prank ideas we got from the film as kids. That being said, I absolutely stuck peanut butter to our rotary phone, and saran wrapped the top of our toilet bowl just to see if it would actually work. That being said, my dad hated that movie and still does to this day because he ended up being the victim in both of those scenarios.

Anyway, enjoy this extended VHS retailer VHS promo, and at this time, you can get the Blu-Ray from Amazon for only $7.50 if you wanna relive the fantastical world of monsters under your bed and cat-food sandwiches!

Watch Robert Patrick Pimp Himself Out For “Terminator 2” In This Rare VHS Retailers’ Promo

What better way to celebrate Terminator 2: Judgement Day than with an old-fashioned VHS retailers’ promo and the T-1000 hawking his liquid metal soul to chain stores to sell a few copies for consumption?

Oh and we’re throwing a couple of free copies of Drop Dead Fred too and a cheesy sitcom style family to boot. Because that’s how we roll in 1991.

In case you’re new here, VHS retailer promos are my Achilles Heel. It throws back to an era where video stores were the go-to spot for a night in and also gives some insight on the films themselves. Albeit this information was solely usually seen by video chain owners and Mom/Pop shops, thanks to the world-wide web we can now taste what prompted these rental stores to buy movies in copious amounts. Remember walking into Blockbuster and seeing three shelves worth of the same damn new release? These VHS retailer promos may or may not have had something to do with it. I mean, as stated above with free video tapes of Drop Dead Fred how could anyone say no?!

I gotta say, the not so subtle way studios would pimp out their talent to star in these retailer video ads, is goddamn legendary. Horror icons like Chucky and Freddy Krueger saw no shame in this, so why not the T-1000 get on the promo train as well?! The movie being hawked, is of course the 1991 smash Blockbuster, TERMINATOR 2. If you know your VHS retailer history, you’re well aware one video cassette alone could rape your wallet for up to a hundred bucks. Rent out that video at least fifty times and then you get your money back, and then enter your own profits. Now, in an effort to get you to buy as much as you could, perks and bundles were thrown in to convince retailers to buy a bunch of copies for their store. And these types of deals, with their promo swag (I’d literally sell my left arm for those glasses now), was just how it all worked back then. So those bad-ass movie standees’ you’d see at your go-to video store growing up; were very likely a part of a bundle deal such as this.

Now sit back and marvel at what the movie- pimpin’ business used to look like back in the early 90s’.

Welcome To Prime Time With The VHS Retailer’s Promo For A Nightmare On Elm Street 3: The Dream Warriors

WELCOME TO PRIME TIME WITH THE VHS RETAILER'S PROMO FOR A NIGHTMARE ON ELM STREET 3: THE DREAM WARRIORS

In case you’re new here to Nightmare Nostalgia, one of my oddball favorite things in this world is finding old VHS retailer promos. If this is your sort of kink as well, there’s plenty on the site here if you look around! However, one in particular I haven’t been able to track down until very recently. And it is of course A Nightmare on Elm Street 3: The Dream Warriors– my personal favorite of the franchise. So you can bet your sweet dreams I was as giddy as Freddy seems to be promoting the shit out of his new film back in 1987.

If you need a refresher, or are just plain asking what the hell a VHS retailer promo is, it’s basically a special media kit made for VHS stores and chains across the country persuading buyers to get said movie into stores. These days, they are obviously hard to come by unless you had family in the industry that owned one of these Mom and Pop shops. However, thank the glorious VHS gods for Youtube. As we can find some real treasures uploaded on there.

Anyways, as Freddy proclaims in the promo, Dream Warriors “isn’t your average Drive-In movie schlop we got here.” As the film ranked in twenty-five million bones in the first two-week run throughout the theater release. Going on to make over 44 million in theater revenue, making it not only, the most profitable horror sequel to date at the time; but the biggest rake in for an independent film! So why the hell is Freddy hawking the film like a sleazy salesmen you ask?

The answer is WHO CARES. He did the same for Dream Master and Dream Child and it’s easy to see he loved every second of hamming himself up as Freddy. And he can do it forever as far as I’m concerned.

From A Nightmare on Elm Street 3: Dream Warrior (1987) -Your wish is my  command! - #1987 #3 #8… | Dream warriors, A nightmare on elm street,  Nightmare on elm street

In the promo, Freddy and the narrator walk us through the accomplishments the Nightmare franchise to date via critic praising, talk show spots, and of course a dash of Dokken to get the beats dropping! Then we get to the bribery part, (honestly do we really need it?) Where if retailers but a set amount of video tapes for the store, you get some cool swag to help promote the movie inside the store as well. I’m still looking for that glorious poster light box if anyone has it collecting dust in that storage unit- just throwing that out there, hah! And the kicker here, a shout-out to the back-in-the-day-all-the-rage “Be In My Nightmare” sweepstakes which you could only enter through your local participating video store via a mail-in or drop-off slip. I still don’t know who won to this day, but I must have entered at least fifteen times. Not even sure if that was against the rules but as a kid, like I cared.

Credit: American History Card, display. ‘Freddy’s Be in My Nightmare Sweepstakes’. 1987.0421.019.

Well anyway, here you are my Nostalgic Nuggets, with special thanks to this upload via YouTuber Beyond Sour Grounds, the long-lost VHS Retailer Promo for A Nightmare On Elm Street 3: The Dream Warriors in its entirety!

A Nightmare on Elm Street 1-7 Blu Ray Series