Tag Archives: A Nightmare On Elm Street 3

Welcome To Prime Time With The VHS Retailer’s Promo For A Nightmare On Elm Street 3: The Dream Warriors

WELCOME TO PRIME TIME WITH THE VHS RETAILER'S PROMO FOR A NIGHTMARE ON ELM STREET 3: THE DREAM WARRIORS

In case you’re new here to Nightmare Nostalgia, one of my oddball favorite things in this world is finding old VHS retailer promos. If this is your sort of kink as well, there’s plenty on the site here if you look around! However, one in particular I haven’t been able to track down until very recently. And it is of course A Nightmare on Elm Street 3: The Dream Warriors– my personal favorite of the franchise. So you can bet your sweet dreams I was as giddy as Freddy seems to be promoting the shit out of his new film back in 1987.

If you need a refresher, or are just plain asking what the hell a VHS retailer promo is, it’s basically a special media kit made for VHS stores and chains across the country persuading buyers to get said movie into stores. These days, they are obviously hard to come by unless you had family in the industry that owned one of these Mom and Pop shops. However, thank the glorious VHS gods for Youtube. As we can find some real treasures uploaded on there.

Anyways, as Freddy proclaims in the promo, Dream Warriors “isn’t your average Drive-In movie schlop we got here.” As the film ranked in twenty-five million bones in the first two-week run throughout the theater release. Going on to make over 44 million in theater revenue, making it not only, the most profitable horror sequel to date at the time; but the biggest rake in for an independent film! So why the hell is Freddy hawking the film like a sleazy salesmen you ask?

The answer is WHO CARES. He did the same for Dream Master and Dream Child and it’s easy to see he loved every second of hamming himself up as Freddy. And he can do it forever as far as I’m concerned.

From A Nightmare on Elm Street 3: Dream Warrior (1987) -Your wish is my  command! - #1987 #3 #8… | Dream warriors, A nightmare on elm street,  Nightmare on elm street

In the promo, Freddy and the narrator walk us through the accomplishments the Nightmare franchise to date via critic praising, talk show spots, and of course a dash of Dokken to get the beats dropping! Then we get to the bribery part, (honestly do we really need it?) Where if retailers but a set amount of video tapes for the store, you get some cool swag to help promote the movie inside the store as well. I’m still looking for that glorious poster light box if anyone has it collecting dust in that storage unit- just throwing that out there, hah! And the kicker here, a shout-out to the back-in-the-day-all-the-rage “Be In My Nightmare” sweepstakes which you could only enter through your local participating video store via a mail-in or drop-off slip. I still don’t know who won to this day, but I must have entered at least fifteen times. Not even sure if that was against the rules but as a kid, like I cared.

Credit: American History Card, display. ‘Freddy’s Be in My Nightmare Sweepstakes’. 1987.0421.019.

Well anyway, here you are my Nostalgic Nuggets, with special thanks to this upload via YouTuber Beyond Sour Grounds, the long-lost VHS Retailer Promo for A Nightmare On Elm Street 3: The Dream Warriors in its entirety!

A Nightmare on Elm Street 1-7 Blu Ray Series

Much More Than A Nightmare: “Dream Warriors” and the Mental Illness Stigma

Real talk: My horror blogging journey began about seven years ago, quite by accident. Was it fate? I think so. It was also around the time shortly before my internet rambling escapades that I was officially diagnosed with  Generalized Anxiety/ Panic Disorder along with Depression. Not that I didn’t know I had it all my life anyway. In any regard, through an opportunity presented by a dear friend who suffers as well, I gave it a shot and turns out I have a little knack for it. For the past several years, I’ve written on this subject a few times for different, popular outlets. And now, in a very stern Neil voice, it’s long overdue that I hit the lights here on this very dear to my heart subject here at NN in a very anxiety-induced state as I’m writing this.

How goddamn appropriate!

Much More Than A Nightmare:

It began in my teens with a horrific bout of Anorexia/ Bulimia. Which was on and off again until my late twenties with a suicide attempt in-between. *I’m recovered now with support from my family and using my own inner strength. However, after this, and a long conclusion to some other traumatic events, it manifested itself into a giant monster that made me worse off than I ever was. I was in and out of the hospital. I would hyperventilate to the point of paralysis. And of course, every doctor I saw wanted to shove zombie antidepressants down my throat. Not that I don’t have a thing against zombies, but you get the idea.

Alas, none of this was the answer. Now mind you, I realize they work for some people. Everyone is unique. But I am not “some people”, as I also have a hypersensitivity to a good portion of medications. That being the case, I have to rely on simply breathing through it all. This sounds easy- but sometimes it can be hell when you’re having an attack. And for those who don’t understand why I, and possibly others, who choose to get through this naturally, I’m making an example of one my favorite films that doesn’t shy away from some real mental illness issues that kids and adults alike face with a lot of misunderstanding.

Let’s take a “nice stroll” through Westin Hills Dream Warriors.

Much More Than A Nightmare:

Much like Freddy’s Revenge held a ton of sexual metaphors, Dream Warriors repeats the pattern with struggling within our own brains- mental illness. Dream Warriors does a really magnificent job, even if unintentional, of bringing some very real issues about mental health to light that might make someone mull over any previous conceptions about it. Mental illness does not discriminate- as we see in the film all walks of life are affected. Various types of disorders are addressed ranging from self-harm, PTSD, depression, anxiety, and of course, suicide.

At the time of the film’s release, there hadn’t been too many on-screen interpretations of mental illness that painted the disorder in any type of positive light. Well, none that I had seen anyway. Everything I had seen prior or even after, depicts sufferers as crazies in an asylum. Something dirty and to be feared. Dream Warriors gave us very real characters for people who suffer from similar ailments we could associate with. They came across as real kids. Normal kids. Smart as hell kids. With some problems that doctors still to this day can’t seem to figure out entirely. Or for that matter, care to really dive into and just like to throw the dice, prescribing an antidepressant that may or may not make you feel better, or worse even. As science can’t be argued, we are each unique and hold different DNA than the person standing next to us. What works for one, does not for another. And no two anxiety disorders seem to act the same. Everyone seems to have individual symptoms that vary from one patient to another. It would be nice if one magic cure exists for all. But it unfairly isn’t so. And just as art imitates life, the Dream Warriors’ fears and concerns about the one thing they have in common, Freddy, are swept under the rug as “crazy talk”. But here- let’s roll the dice on this non-approved drug Hypnocil and see what happens!

Sound familiar? Talk about feeling like the walls are coming down on you… and then you’re halfway devoured by a giant snake.

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Anyways, I can’t completely nail Neil Gordon to the wall for that- even if it did put Joey in a goddamn coma. Good intentions were there and were used in the hope to understand the tormented teens. After all, he does redeem himself later in a gutter match with Bone Daddy Freddy. Which brings us full circle to the grandmaster of fears and anxiety himself.

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Freddy is the manifestation of depression and everything the Warriors’ are afraid of. Much like anxiety and panic, he works off each of their greatest fears driving them to the breaking point; and in some instances, certain death. That theme would continue throughout the franchise but in the second and arguably greatest sequel, would remain the most relevant and alarmingly accurate. For instance, Taryn is a recovering addict. her fears are the drugs that once conquered her life. She secretly loves them but is determined to stay clean. Krueger plays on this of course and drives it home. Freddy is that little shithead voice in the back of our minds that alarms our senses driving us into panic mode. Kind of like Will going all out Wizard Master on Freddy, stepping out of his chair and using all of his mental powers to blast that bullshit into dust,  he is that voice we all know: “You are not enough.”

However, the ultimate metaphor in this installment is that support is needed. The Dream Warriors realized this, and so did Freddy. Which is why when they all entered the dream state together, he made a point to separate them. Fighting the monster of depression and anxiety alone can be quite an uphill battle. And sadly, statistics show that never ends up well for the sufferer.  No matter how tough one might think they are, a good support system is your ultimate weapon against the beast.

I hear the bullshit term all the time about older horror films about how the content doesn’t hold up decades later. In A Nightmare On Elm Street 3, the movie remains maybe even more relevant now than ever before. As we’re hearing of suicide hitting children even before they reach double-digits.

Look. Listen. Be supportive. And if you’re someone who is in dire need of that, I’m opening the lines of communication, free of judgment, for you to contact me. Everyone needs someone. Even an understanding ear can make all the difference. In the meantime…

Rock on Warriors.

Robert Englund’s Rare, Unedited Interview as Freddy Krueger From ‘Dream Warriors’ Set

As a child of the ’80s, Freddy Krueger was a huge part of the era we embrace here at Nightmare Nostalgia. The iconic slasher portrayed by Robert Englund, had become a living entity all its own during the slasher decade and unregrettably marketed to kids in the form of talking dolls, lunch boxes, Halloween costumes, and that sweet, sweet little television program you may remember later in the decade that aired in my area right after dinner in my house at 6:00 PM, Freddy’s Nightmares. You can also bet your sweet ass I nearly choked on Mom’s meatloaf several times so as not to miss this week’s Springwood tale of terror. Call me an old nostalgic turd if you will, but there was really nothing like growing up in that time. A time where slashers ruled the decade with a mighty razor-sharp glove. A time whereas a horror-loving kid, an icon like Krueger becoming so mainstream and opening the genre door to new fans such as a few of my own friends, was truly a magical time as a horror Padawan.

Heather Lankenkamp said it best, “Every kid knows who Freddy is. He’s like Santa Claus or King Kong.”

Heather Langenkamp

So with me being such a Fred-Head, imagine my excitement when I came across this rare, vintage video from the set of A Nightmare on Elm Street 3: The Dream Warriors where the legend himself Robert Englund is seen giving a hilariously fantastic interview as Freddy to HBO. Uploaded from Youtube account Nightmare Companion, this raw, unedited interview conducted seemingly for promotional purposes for Dream Warriors, touches on Freddy’s goals- one of which is to appear on the Joan Rivers show, whereas it so happens his alter ago Englund did appear later that year to promote the Nightmare film. Also, note that “Freddy” gives actual directions to the original 1428 Elm Street house when prompted as to where Elm Street actually was.

Classic Englund. Check it out in all its vintage glory below!

 

 

*This article (written by me-Patti Pauley) was originally written over at iHorror.com.