I’m almost certain that I hold the record on the horror blog Internet for writing the most pieces about HALLOWEEN 4– Dwight Little actually agrees with me– and it’s a crown I wear with pride as the Queen of Vincent Drug. To my surprise, however, I’ve never thrown in this little doozy of a retailer promo, which is another kryptonite of mine featuring THE RETURN OF MICHAEL MYERS in all its glory.

In case you’re unfamiliar, a retailer promo is an early release of a VHS tape sent to video store owners that will ultimately either sway them to stock the shelves with said movie or give it a hard pass. In addition, some of these screeners would be sent to the media for review. Hard to imagine a time when critics would have to actually wait on the postman to deliver physical media as opposed to a screener email that can be obtained in under 60 seconds, eh?

Can we also appreciate this standee that was seen in Mom and Pop video shops? I covet thee so hard.

That being said, I don’t think HALLOWEEN 4 was ever going to be a hard sell to horror movie fans, but that, of course, never stops the PR machine from pimping the sequel for home video release like it was one of its top hookers on Broadway St. Hell, they were so confident in their success on the video rental market, they couldn’t even bother to spell Freddy’s Nightmares right when talking about television promo partnerships.

That’s a big dick move there, Mikey.

The street date for HALLOWEEN 4: THE RETURN OF MICHAEL MYERS landed on May 18th, 1989, just a few weeks after THEY LIVE and CHILD’S PLAY hit the shelves and five days before PUMPKINHEAD was added to the VHS horror movie rentals of ’89. 1988 was a HUGE year for horror movies-you can check my top 15 here-so therefore the Summer months following were a banger for us at the video rental stores.

I mean, they never had to oversell me. I’m the proud mom of two copies, while three others over the past 30 years have been laid to rest from being played to death.

Anyway, enjoy something that brings me a lot of personal joy and fuzziness. Huge shout-out to Tripsy Trailers for uploading this treasure for the rest of us!